IFO Releases
Sports, Marketing & Tourism Series: 2024 NASCAR Weekend Impact Analysis
August 06, 2025 | Economics and Other
The IFO published an economic impact report for the NASCAR Cup Series Weekend in the Poconos Region (July 2024). The event attracted nearly 93,000 fans and related economic activity supported 290 full-time equivalent jobs and $2.4 million in select state and local taxes.